Western Kenya gears up for Magical Kenya Mountain Run

The Western Tourism Circuit is set for a major boost as the second edition of the Magical Kenya Mountain Run & Trail Series heads to the region in April 2025.

Under the "Sports for Tourism" campaign, the event will leverage sports like hiking, cycling, and mountain running to promote tourism while showcasing Kenya’s rich natural and cultural heritage.

Preparations are in top gear, with Kakamega Forest undergoing upgrades, including a 13-kilometre road improvement and a 34-kilometer fencing project. Key stakeholders, including Kenya Wildlife Service (KWS), Kenya Roads Board, and Rhino Ark, are working to sustain the forest ecosystem.

Kenya Tourism Board (KTB) CEO June Chepkemei emphasized that this edition aims to spotlight nature and adventure tourism across Kakamega, Siaya, Homa Bay, and Nyamira counties. The event, set to culminate in Nyamira on May 4, will feature activities designed to attract eco-tourists and adventure seekers.

Homa Bay’s Ruma National Park, home to Kenya’s last remaining roan antelope and a large population of Rothschild giraffes, will be a key attraction. Meanwhile, Siaya’s Utonga Nature Conservancy will highlight conservation efforts in the Lake Victoria Basin.

Utonga Conservancy Executive Director William Omamo Jr. praised the initiative, saying it aligns with modern tourism trends emphasizing sustainability, adventure, and cultural heritage.

Following the success of the inaugural edition in Laikipia, Nakuru, and other Rift Valley counties, this series aims to position Western Kenya as the next frontier for eco-tourism and adventure travel.