BTEA Hosts International Media Representatives and Social Media Influencers to Promote the Bahrain Formula 1 Grand Prix

Press release

Published April 4th, 2019 - 05:38 GMT

BTEA hosted over 45 media representatives and social media influencers during the 2019 Bahrain Grand Prix

The Bahrain Tourism and Exhibitions Authority (BTEA) hosted over 45 media representatives and social media influencers during the 2019 Bahrain Grand Prix held from 28^thMarch and until 1^stApril.

Formula 1 is one of the most prestigious international sporting events, hosted in the Bahrain International Circuit every year for the last 15 years; it had attracted thousands of visitors from all over the world to enjoy the thrilling and action-packed races.

The Chief Executive Officer of BTEA, H.E. Shaikh Khaled bin Humood Al Khalifa said: “We have worked in conjunction with our representative offices and tour agencies in top destinations around the world in Kingdom of Saudi Arabia, the United Kingdom, Germany, France, India, Russia and Kuwait to develop tourist packages to visit Bahrain during the races. We also invited a number of media representatives and social media influencers to attend the F1 races which is the most prominent event hosted by the Kingdom since 2004.”

“Hosting these representatives comes in line with our long-term strategy to penetrate new markets and to make more people of Bahrain’s history and attractive tourist destinations and tourism landmarks,” he added.

BTEA's long-term strategy aims to further develop the Kingdom's tourism sector on a regional and international level under the slogan 'Ours.Yours.', which contributes towards the Kingdom's economy and the Economic Vision 2030.

Background Information

Bahrain Tourism and Exhibitions Authority (BETA)

Bahrain Tourism and Exhibitions Authority was established in 2015 under the Royal Decree number (76) for the year 2015 issued by His Majesty King Hamad bin Isa Al Khalifa, King of Bahrain. Whereas the first clause of the Decree number (10) stated that an authority should be established under the supervision of the Council of Ministers

In 2015, BTEA started its operations under the Decree number (9) for the year 2015 to append the Tourism Affairs to the Ministry of Industry and Commerce based on the recommendation of HRH Prime Minister and under the law number (62) of the year 2016 to establish and regulate the Bahrain Exhibition and Convention Authority (BECA) and the Decree number (1) for the year 1985 to establish a Supreme Council for Tourism, and the law number (15) for the year 1986 to regulate the Tourism sector amended by a Law by Decree number (12) for the year 1994.